top of page
Hi, I'm Derek!
I’m a graphic designer focused on strategic visual storytelling. My work connects conceptual thinking with well-planned execution, building lasting, one of a kind brand experiences.
EXPERTISE:
Brand Identity • Collateral • Strategy • Print & Digital
Shuffled Ink
Bridging card tradition and digital play
Shuffled Ink is a premium playing card manufacturer known for producing high-quality, collectible decks. They partnered with me to explore how a contemporary deck could reflect the evolving culture of play, where tabletop gaming and video gaming overlap.
The result, Pixel Ages, is a custom deck that reinterprets traditional playing card iconography through the lens of retro video game pixel art. The project balances nostalgia with modern execution, creating a unique visual system that feels both familiar and culturally current.
Shuffled Ink is a premium playing card manufacturer known for producing high-quality, collectible decks. They partnered with me to explore how a contemporary deck could reflect the evolving culture of play, where tabletop gaming and video gaming overlap.
The result, Pixel Ages, is a custom deck that reinterprets traditional playing card iconography through the lens of retro video game pixel art. The project balances nostalgia with modern execution, creating a unique visual system that feels both familiar and culturally current.
Core Lighting
Translating product function into distinctive branding
Core Lighting is a lighting design company that specializes in high-performance, energy-efficient fixtures for various architectural and commercial environments, with a strong reputation as leaders in the industry. While the company continued to grow, they identified an opportunity to better align their visual presence with the precision and sophistication of its products within today's increasingly digital-first landscape.
While the visual identity was strong, its application across campaign materials, web, and physical environments lacked consistency and clarity. My role in the company was to help translate Core Lighting’s technical excellence into a unified system that could communicate innovation and performance, while remaining flexible enough to scale across both digital and physical experiences.
Core Lighting is a lighting design company that specializes in high-performance, energy-efficient fixtures for various architectural and commercial environments, with a strong reputation as leaders in the industry. While the company continued to grow, they identified an opportunity to better align their visual presence with the precision and sophistication of its products within today's increasingly digital-first landscape.
While the visual identity was strong, its application across campaign materials, web, and physical environments lacked consistency and clarity. My role in the company was to help translate Core Lighting’s technical excellence into a unified system that could communicate innovation and performance, while remaining flexible enough to scale across both digital and physical experiences.
Savants'
Crafting a distinctive brand identity for a premium gin
Savants' is an independent spirits distillery dedicated to blending artistry with their original beverages. We collaborated to create a bottle that communicates heritage and premium quality, while establishing a distinct point of view within a crowded and highly trend-driven spirits market.
The bottle was designed to feel timeless rather than fashionable, drawing from gin's historical lineage and experimentative culture surrounding early distillation. Through typography, illustration, and material-focused art direction, it positions Savants’ as a brand that values process, knowledge, and craft.
Savants' is an independent spirits distillery dedicated to blending artistry with their original beverages. We collaborated to create a bottle that communicates heritage and premium quality, while establishing a distinct point of view within a crowded and highly trend-driven spirits market.
The bottle was designed to feel timeless rather than fashionable, drawing from gin's historical lineage and experimentative culture surrounding early distillation. Through typography, illustration, and material-focused art direction, it positions Savants’ as a brand that values process, knowledge, and craft.
Maine Humane
Designing a unified visual system for statewide animal advocacy
Maine Humane is a statewide network dedicated to ending animal cruelty through education, outreach, and advocacy. They wanted to expand but recognized the need for a refreshed visual identity that could better communicate its mission while appealing to a broader and more diverse audience.
The existing brand lacked consistency and warmth across multiple touchpoints, limiting its approachability and credibility. The goal was to evolve Maine Humane’s visual language into a cohesive identity system that felt welcoming, trustworthy, and adaptable across both print and digital applications.
Maine Humane is a statewide network dedicated to ending animal cruelty through education, outreach, and advocacy. They wanted to expand but recognized the need for a refreshed visual identity that could better communicate its mission while appealing to a broader and more diverse audience.
The existing brand lacked consistency and warmth across multiple touchpoints, limiting its approachability and credibility. The goal was to evolve Maine Humane’s visual language into a cohesive identity system that felt welcoming, trustworthy, and adaptable across both print and digital applications.
bottom of page